If you’re in the market for a new SUV, now could be the time to buy. While tariffs are threatening to drive up the price of imported automobiles and components, some automakers are absorbing the value so customers don’t for now, per NPR.

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Of course, that’s not the only purpose why you can grab a good deal. Many SUVs are considerably dropping in price, and car consultants have weighed in on which fashions and why the price tags are diminished.

Toyota bZ4X

If you’re contemplating making the swap to all electric, the 2025 Toyota bZ4X provides lots of security and tech options, and the price tag has been slashed. According to a Toyota press release, the XLE grade is a staggering $6,000 below the MSRP. In addition, the Limited grade is a whopping $5,380 under the MSRP.

“The 2025 Toyota bZ4X electric SUV received a huge price reduction of 14%, which lowered its starting price to $37,070 from its original $43,070,” said Alan Gelfand, Owner of German Car Depot.

According to Gelfand, the lowered value is to help compete with the EV market and scale back high stock “due to slow sales and poor reception of their new electric SUV.” He went on to say that, “this puts Toyota at the forefront of the Japanese electric SUV race, making the bZ4X the biggest bang for your buck when it comes to a reliable and affordable electric SUV.”

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2025 Ford Escape Plug-in Hybrid

The 2025 Ford Escape Plug-in Hybrid also acquired a $2,100 price discount, per Diehl Automotive, with the base FWD price beginning at $38,400, according to Motortrend.

In addition, “The Active trim received a price reduction of $1,395, which brought its starting price to $28,150, a 1.5-liter turbo with a good entry price with fewer features, but all the same reliability and power,” Gelfand said.

Rob Dillan, automotive knowledgeable and founder of EVhype, also acknowledged the price cut and added, “With a relatively low price and a list of advanced features, it makes it another choice for a fuel-efficient, reliable SUV for families on a budget.”

2025 Honda CR-V

The Honda CR-V has been a best-seller for years, and clients can get one for a great deal this yr, according to Dillan.

“In particular, dealerships have taken the knife to the price of 2025 Honda CR-Vs in most shops, with big discounts seen, with the EX trim equating to an average $1,303 under MSRP, as per car gurus, and the EX-L offering a big savings of $1,846 below MSRP.”

2025 Kia Sportage Hybrid

As of August 2025, clients can buy a new Kia Sportage Hybrid for less than the MSRP.
Dillan famous the SUV is $1,828 cheaper than it was just a few months in the past.

According to Dublin Kia, the base price was $30,460, and is now $28,632.

2025 Kia Seltos

The 2025 Kia Seltos is another SUV with a good financial savings alternative for drivers. According to Dublin Kia, the base price was $34,030, but as of August 2025, the value is $32,669 — that’s a financial savings of $1,361.

“This price change makes the Seltos even more attractive, offering great value for customers looking for a balance of style, tech and utility without burning a hole in their pocket,” said Dillan.

For discount hunters, 2025 could be the yr to rating a new SUV with closely discounted costs. While prices have been cut, it’s unclear for how long, so don’t wait around to discover out!

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This article initially appeared on GOBankingRates.com: 5 SUVs That Have Had Massive Price Drops in 2025



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