Pricey smoothies, meet priceless works of artwork.
Trendy grocer Erewhon has formally put down roots at the LA County Museum of Art — making its pop-up location at the newly-expanded museum everlasting.
The wildly well-liked retailer, identified for mouth-watering eats and eye-watering costs, announced this week that their LACMA location is here to keep, and they’re offering particular objects to have fun.
Erewhon’s location at the LA County Museum of Art will formally be everlasting, the grocer announced. Getty Images
The grocer has unveiled a LACMA-themed attire capsule assortment that contains a sweatshirt, tote and hat. Each merchandise will be embellished with hand-painted particulars.
They’re also offering a particular LACMA smoothie that includes natural lion’s mane paired with natural mango, pineapple, strawberry, and mandarin.
The chain is introducing a particular LACMA smoothie with lion’s mane, mango, pineapple, and strawberry. Instagram/@erewhon
The capsule assortment is impressed by Three Quintains (Hello Girls) (1964), the fountain created by Alexander Calder — positioned in entrance of the café.
A portion of the assortment’s gross sales will go to schooling and exhibition applications at the museum. The objects can be bought at the LACMA Store in the David Geffen Galleries and online at thelacmastore.org.
An attire capsule assortment is also on sale, that includes tote luggage, hats, and a sweatshirt. Instagram/@erewhon
“We could not be prouder to see our partnership with LACMA evolve from a pop-up into a permanent home,” Erewhon CEO Tony Antoci said in a press release
“As our first-ever concept café, this marks an important milestone for Erewhon and the beginning of a new chapter in how we bring the Erewhon experience to the communities we serve.”
A portion of proceeds from the capsule assortment will go to the museum. Instagram/@erewhon
The company, famed for its $20 and sometimes more costly juices and smoothies, irst opened its LACMA location in May. Not everyone was thrilled with their arrival.
“Museums are supposed to be accessible, Erewhon is the antithesis of accessible,” one social media critic sniped.
“This is not the place for an Erewhon! I hope this isn’t true!” one particular person commented, while another fumed: “What a horrible decision. Get EREWHON out of this public space immediately.”
Some were sad with Erewhon’s presence at the museum, claiming it went against the museum’s values. Instagram/@erewhon
Their cries went unheard.
Erewhon at LACMA joins the chain’s 13 other areas, including its most current location in Thousand Oaks, the Vernon-based chain’s first grocery store outside of LA County.
The chain is also planning to open new areas in Downtown LA at 940 S. Hill St. in June 2027 — and Costa Mesa in September 2027.
The Pacific Palisades location is set to reopen in January 2027, after being destroyed in the Palisades fire.
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