One of Majorca’s most standard and iconic seashores is said to have been ruined by influencers and Instagrammers. Once a hidden gem on the southeast coast of the Balearic Island, Caló des Moro has become a main sufferer of its own success, spoiled by overcrowding provoked at least in half by social media.
Now, the destruction of the picturesque cowl is turning into even more obvious. The disappearance of sand at Caló des Moro is turning into a main subject, carried away on the footwear, towels and luggage of guests. According to the Foundation of Friends of Caló des Moro-s’Almonia, up to 70 kilograms of sand can disappear every day from a seashore that is already struggling from erosion. Up to six tonnes of sand can disappear over the principal summer time season, eliminated by up to 4,000 beachgoers per day.
According to the Majorca Daily Bulletin, photographs of the tiny cove from 2011 and 2023 clearly show that the seashore is receding and the sea is encroaching on the coast.
Some measures have already been taken to mitigate the disaster, including putting in brushes at the seashore exit to take away sand from their ft. However, this has still not been deemed enough. Locals have also complained that the seashore, accessed by a steep and slim rocky path, has been used as a dumping ground by vacationers too lazy to make the return journey with their possessions.
Caló des Moro lies about 4 miles from the city of Santanyí and can only accommodate about 100 people at a time. Unlike Es Trenc – a 25-minute drive away, with over a mile of white sand, protected swimming, amenities and plentiful parking – Caló des Moro is rocky and only 65-foot extensive, requiring a long trek to attain it.
Caló des Moro has become a sufferer of its own success. In 2024, in a bid to divert vacationers away from island hotspots such as the busy Cala de Deià in northwest Majorca, several island tourism entities inspired social media influencers to go to lesser-known spots. However, this has made the cove identified as Majorca’s “best kept secret,” luring hundreds to its shores each day.
As of June 2025, 1,300 videos of the cove had been uploaded to TikTok, receiving roughly 10 million views globally. Instagram also had 30 related hashtags.
This sparked outrage among locals, prompting the citizen motion, Mallorca Platja Tour, to stage a protest attended by more than 300 people. Tpurists were pressured to go away the space, while demonstrators unfurled a banner which learn: “#OcupemLesNostresPlatges” (“Let’s Occupy Our Beaches”) and occupied the whole stretch.
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