Forget the golf simulator and the pet spa. The hottest perk in luxurious real estate is a physician who commutes by elevator.
When Frida Kahlo Wynwood Residences opens in Miami’s arts district, homeowners won’t have to hunt for a doctor, sit in a ready room or even put on sneakers.
A full medical follow is slated for the ground flooring, a physician will reply texts at all hours and, for anyone too sick or too busy to head downstairs, the care rides up to the unit.
Frida Kahlo Wynwood Residences, a deliberate Miami rental, is pitching round-the-clock medical care as its headline amenity. A rendering of the building is proven. ARX Creative
The project from PMG and LNDMRK Development calls for 244 residences across two towers of eight and 14 tales, with costs from $500,000 to $1.6 million. ARX Creative
The supplier is Baker Health, a four-year-old New York main care outfit making its first leap into a residential building and its first transfer into Florida.
Its companion is Property Markets Group, whose managing companion Ryan Shear is betting that consumers now expect more than a treadmill and a steam room.
“It’s the ultimate amenity,” Shear instructed The Post. “It’s definitely helped sales to an extent.”
PMG and LNDMRK Development are placing up two towers of eight and 14 tales holding 244 condos, with costs operating from $500,000 to $1.6 million. Architect Carlos Ott designed the project with CUBE 3.
New York-based Baker Health will run a full follow on the ground flooring, marking its first location inside a residential building and its first in Florida. Baker Health
Every proprietor gets a free membership for the first 12 months and a discounted fee after that. Baker Health
Every unit proprietor gets a free Baker membership for the first 12 months and a discounted fee for as long as they keep. That unlocks same-day visits, in-unit care twelve months a 12 months and an app for messaging a physician around the clock.
Daily lessons in yoga, Pilates, meditation and breathwork come with it, along with vitamin infusions, NAD injections and purposeful medication.
“You can come see them downstairs in the office or you can call your doctor up to your residence,” Sara Diras, Baker Health’s director of operations and strategy instructed The Post.
“The same way you text your brother and your sister, you can text us,” she added.
The membership lets residents textual content a physician at any hour through Baker’s app, guide same-day visits and have care delivered straight to their unit. Vadym Huzhva – stock.adobe.com
Services also embody lab work, cancer risk screening, nutrition help, mental health counseling, every day wellness lessons and vitamin infusions. Christian – stock.adobe.com
The menu runs properly previous the sniffles. Diras ticked off lab panels that observe biomarkers, assessments for flu, COVID and strep, immunizations, and blood work that gauges genetic cancer risk. Nutritionists will come upstairs to purge a pantry, and counselors are on hand for mental health.
She sketched a typical day. A resident dealing with back-to-back conferences gets an IV vitamin drip before work, then winds down that night time with a meditation class or a sound tub.
Wake up with a dangerous back and the reply isn’t routinely a tablet or a surgeon.
“We tell you to try one of our vinyasa yoga classes, which are done on site,” Diras said.
None of it carries the five- and six-figure retainers related with concierge medication. Baker fees $200 a 12 months and payments insurance coverage, with copays for visits. Founded by brothers Dr. Zeyad Baker and Dr. Iyad Baker, the company runs eight workplaces, 5 in New Jersey and three in New York.
“We call it concierge for the masses,” Diras said.
Baker usually fees $200 a 12 months and accepts insurance coverage, a model that director of operations and strategy Sara Diras calls “concierge for the masses.” Baker Health
PMG managing companion Ryan Shear describes the offering as “the ultimate amenity” and says it has already helped gross sales. ARX Creative
In essence, prospects are members and examination rooms are suites.
“It’s a reservation, not an appointment, because appointment insinuates you’re going to be waiting,” she said.
Shear said the wellness arms race has moved previous circadian lighting and filtered air and into longevity and biohacking. PMG had never gone beyond a spa or a gymnasium, so it handled Wynwood as an experiment “to test if it was going to resonate with sales and buyers, and it did.”
The draw, he said, is peace of thoughts. Residents only have to “press an elevator button, go downstairs,” and for lots of consumers that certainty is, in his phrase, “invaluable.”
This embody working dad and mom’ who need the comfort of treating their youngsters before heading to the workplace, an particular person with a hangover in the morning who wants a fast cellular IV drip. Wake up with the flu? A health care provider can show up to your door in minutes with antiviral medicine in hand.
He says rich consumers have moved previous gyms and spas and now need longevity and peace of thoughts constructed into where they dwell. ARX Creative
Construction is expected to start in December, with a September 2028 opening focused and the clinic set to debut alongside the building. ARX Creative
Medicine has flirted with condos before. At Manhattan’s Madison House, homeowners were provided memberships to Sollis Health, a concierge follow with home calls and telemedicine whose annual fee usually began at $5,000. Glass House Boca Raton later announced a Sollis offer of its own. Those offers largely plugged residents into clinics elsewhere in city. Wynwood plants the entire follow inside the building.
Construction is expected to begin in December with supply focused for September 2028, Diras said.
“We’re going to try to get them open the second we’re open,” he said.
Diras said South Florida’s mix of fitness fanatics and workaholics made it the apparent first stop outside the tri-state space.
“The Florida culture is very wellness forward,” she said, including that for a idea this uncommon “the community has to be receptive to disruption.”
“To us, Wynwood is where Miami is headed over the next 20 years,” she wrote in an e-mail.
Baker is also scouting Tribeca, Chelsea and the Upper East Side for a New York model and has had early talks about memberships at Waterline Square ARX Creative
New Yorkers may not have to transfer south to get the same therapy. Baker’s Upper West Side workplace on West End Avenue faces the three towers of Waterline Square, and Diras said there have been talks about folding memberships into rents there. No building has signed on, but the hunt is underway.
“We’re just scoping out the areas we want to be in, like Tribeca, like Chelsea and the Upper East Side,” she said.
Her pitch to time-starved Manhattanites is easy. “Your weekends are so valuable over here. You don’t want to spend them in a doctor’s office.”
PMG, the firm also behind Billionaires’ Row supertall 111 West 57th Street, sounds prepared for a sequel.
“I think we’ll end up doing this again, frankly,” Shear said. “As we’re seeing it work, we absolutely would want to extend it.”
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