Pringles is giving one die-hard fan the probability to take their love of potato chips to the grave — actually.
The snack giant has unveiled a weird Halloween sweepstakes offering a customized cremation urn formed like its iconic cylindrical can, along with enough money to keep a chip lover munching for the next 200 years.
Dubbed “once you drop” — a play on the Pringles slogan, “once you pop, you can’t stop!” — the morbid advertising stunt launched Tuesday, inviting followers to show their loyalty to the model even after they’ve kicked the bucket.
Rest in Pringles: The snack model is giving freely a custom-made, precious-metal cremation urn formed like its signature cylindrical can. Pringles U.S.
And the grand prize is nothing to sneeze at — even from six toes under.
The fortunate winner will pocket $28,080, which Pringles payments as an “afterlifetime” provide of its signature crisps.
That’s the equal of one $2.70 can per week for 200 years — or 10,400 cans — although the company is handing over money rather than arranging deliveries to the cemetery.
The custom-made urn, meanwhile, is valued at $500, bringing the whole prize bundle to $28,580.
Pringles has unveiled a metallic remaining resting place for one fortunate chip lover as half of a Halloween giveaway price $28,580. OleksGraphics – stock.adobe.com
As nutty as the promotion sounds, there’s a real-life story behind it.
Fredric J. Baur, the man credited with designing the well-known Pringles can, was so proud of his creation that he requested to be buried in one.
After his death in 2008, his household honored his needs by inserting a portion of his cremated stays inside a Pringles Original container.
Now Pringles needs to give another fan a shot at the same uncommon send-off — this time with a purpose-built, precious-metal urn.
Pringles enlisted real-life funeral director Dan the Funeral Man to promote its Halloween giveaway of a {custom} steel cremation urn formed like its iconic snack can. Pringles U.S.
The company even enlisted a real-life funeral director recognized as Dan the Funeral Man to help promote the giveaway in a tongue-in-cheek video.
Mars Snacking government Mauricio Jenkins said the marketing campaign embraces “Halloween’s dark humor and Gen Z’s appetite for absurdist storytelling.”
To enter, followers must go to OnceYouDrop.com and signal a digital “Will and Taste-ament” declaring their devotion to the stackable snacks.
Fortunately, the pledge isn’t legally binding — which means winners can accumulate their loot without promising to spend eternity inside a Pringles can.
The official guidelines even advise anyone significantly contemplating a chip-can burial to seek the advice of a lawyer.
The sweepstakes is open to US residents 18 and older, with entries closing Oct. 22.
A winner is scheduled to be drawn around Oct. 23, with notification expected around Halloween.
For one lucky fan, it could be the final alternative to relaxation in Pringles.
