Can you discover success as an Indian artist, outside of the Bollywood machine, while making music that feels like you?
Well according to Anuv Jain it’s attainable – and you can even create something “beautiful”.
The singer-songwriter’s tender vocals have gained tons of of thousands and thousands of views on YouTube – not an straightforward feat as an impartial artist in India’s music scene.
BBC Newsbeat met Jain as he ready for the last exhibits on the European leg of his first world tour to discover out why he’s taking his time and “hoping for the best”.
“It’s not about the numbers,” Jain tells us backstage, forward of his sold-out efficiency at London’s Roundhouse.
But they do inform a story.
Jain is from Ludhiana in the Punjab area of India and started singing as a teenager.
His tracks have since racked up tons of of thousands and thousands of views on YouTube with their emotional storylines about relationships and heartbreak.
Jain primarily sings in Hindi, with his items usually exploring deep feelings like love and longing.
Fans speak about feeling like his music soundtracks their lives, exterior and is personal to them.
His accessible model has attracted 3.9 million followers on Instagram and more than 20 million month-to-month listeners on Spotify.
According to Jain, the secret to his success is easy.
When writing music, he says, he imagines how someone listening in the car, going for a run or sitting alone at evening would really feel listening to the track.
“I just try to make a good song and something that I would like to listen to, something my mum, my sister and my wife would like to listen to,” he says.
“For some reason, the taste that we have in music is gentle enough that when we put it out there, there are millions of people who are wanting to consume all of this.”
Jain has attracted a sizeable fanbase without the backing of Bollywood, which has historically dominated the Indian music industry with alternatives and vital funding for artists.
He’s one of a growing quantity of impartial musicians offering something totally different to the rollicking movie scores and dramatic ballads that are synonymous with the nation’s film industry.
Jain describes artists like him as current in an “alternate space”.
“We release music ourselves and hope for the best,” he says.
Jo Tum Mere Ho and Afsos, Jain’s observe with AP Dhillon, both reached quantity one on the Asian Music Charts, but the singer says there’s no recipe to his success.
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