The PGA Tour’s Austin occasion has a new sponsor in wake of the Good Good fallout.
On Monday, Compliance Solutions was announced as the presenting sponsor of the inaugural Austin Championship, which begins next week. Compliance is an accounting and tax service supplier based mostly in Longwood, Florida, and has an current relationship with the tour, sponsoring Korn Ferry Tour and Champions occasions. “We are proud to have their commitment and support as we prepare to bring this new event online,” said the tour’s govt vice president Dan Glod.
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The transfer ends a whirlwind leadup for the match. Last October the tour announced it was partnering with the YouTube influencer model Good Good, a well-liked YouTube channel and attire company with a sizable following among youthful golfers, to host a fall occasion. This would coincide with Golf Channel reviving the TV show “The Big Break,” which would confer a spot in the Austin discipline to the winner.
However in August Good Good launched a promotional video that confirmed a man shoving a girl to the ground in a battle over a new Callaway driver. The advert, meant as a parody of the film “Obsession,” drew speedy, far-reaching criticism, and was further infected by delayed apologies that many felt lacked accountability. PGA Tour CEO Brian Rolapp called out the video during a press convention at the Tour Championship. “What we saw was concerning,” Rolapp said. “It is clearly not aligned with PGA Tour values.” He later added the company’s response was “a bit defensive and late.” The PGA Tour ended Good Good’s sponsorship of the occasion while Golf Channel canceled its deliberate reboot of the “The Big Break.” Retailers including Dick’s Sporting Goods, Golf Galaxy and PGA Tour Superstore eliminated Good Good-Callaway merchandise from shops and their web sites. After Callaway ended its partnership with Good Good, while Good Good’s high two executives were pushed out. The Austin Championship begins next week at Omni Barton Creek Resort & Spa’s Fazio Canyons Course in Austin. It is the penultimate stop on the FedEx Cup Fall schedule, with the season wrapping up the week after in Sea Island.
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